One-year to Beijing – assessing winter sports ahaed of the 2022 Olympics
emlyon business school - Webinar
With the 2022 Beijing Winter Olympics now just one year away, three winter sport industry experts looked ahead to the event and also examined some of the challenges and problems currently facing winter sports. Currently, there are multiple opportunities and threats to consider, from the problems posed by the global pandemic to an upsurge in Chinese interest in the winter sports sector. The speakers provided insights from their work in winter sports and responded to questions from the webinar’s guests.
Hosted by Professor Simon Chadwick with:
• Bruno Cercley –President & CEO Groupe Rossignol
• Sarah Lewis – OBE, former Secretary General of the International Ski Federation and former winter Olympian
• Hermann Winkler – Founder of SnowHowChina and Co-Founder Snow51, former SVP Swarovski Asia
For more information about the MSc in Sports Industry Management please visit our website
MSc in Sports Industry Management | emlyon business school (em-lyon.com)
Shooting Decentes with Daniel Wu
Photo shoot with Daniel Wu in Sölden and Innsbruck for the Descente Winter Campaign 2019/2020.
SnowHow China supported the photo shoot in Sölden and Innsbruck, which highlighted Chinese action and movie superstar Daniel Wu.
The photo shoot captured the magic of the iconic 007 Elements at the top of the Gaislachkogel in Sölden, all above 3,000m altitude. Other locations were the remarkable Hungerburgbahn, designed by star architect, the late Zaha Hadid, and similar outstanding sites in and around the Winter Olympic City of Innsbruck.
Wintersport Song with Feichang Fresh
TOGETHER with Feichangfresh we will ROCK Chinese Wintersports!
Feichang Fresh has been composing a Wintersport hip-hop song and video which was placed on all relevant Chinese Online channels.
You might not know, but in China millions of followers do.
Feichang Fresh is the first German HIP-HOP combo in China.
Based on their motto „Born in Berlin, Big in Beijing“ Jaques and Arseny are rapping their own lyrics in Mandarin.
