
China: Winter Sport and Tourism – Studies & Interview
Superpower – Fact or Fiction? An In-depth Analysis of the Real Picture
SnowHow China presents the first comprehensive, in-depth analysis of China’s winter sports and winter tourism development, and paints a realistic picture of the Middle Kingdom’s role in the “White Industry”, both now, and in the future. This analysis looks at changing consumer behavior and singles out...

Chinese Media Experience 2019
Chinese Media Experience 2019
Alpine Europe’s Finest
SnowHow China, and its European partners, recently invited a select group of media representatives and Chinese influencers to experience the very best of what Alpine Europe has to offer: Kitzbühel with the famous Hahnenkamm, the expansive ski area of Sölden, the Arlberg as the cradle of wintersports as well as...

Shooting Decentes with Daniel Wu
Photo shoot with Daniel Wu in Sölden and Innsbruck for the Descente Winter Campaign 2019/2020.
SnowHow China supported the photo shoot in Sölden and Innsbruck, which highlighted Chinese action and movie superstar Daniel Wu.
The photo shoot captured the magic of the iconic 007 Elements at the top of the Gaislachkogel in Sölden, all above 3,000m altitude. Other locations were...

Wintersport Song with Feichang Fresh
TOGETHER with Feichangfresh
we will ROCK Chinese Wintersports!
Feichang Fresh has been composing a Wintersport hip-hop song and video which was placed on all relevant Chinese Online channels.
You might not know, but in China millions of followers do.Feichang Fresh is the first German HIP-HOP combo in China.Based on their motto „Born in Berlin, Big in Beijing“ Jaques and...

SINA CUP SÖLDEN & INNSBRUCK
Sina Cup Thrills China’s Winter Sports Enthusiasts in the Alps
When Sina Sports, China’s premier online sport provider in china and its Alpine partner SnowHow China took its Sina Cup Alpine Ski Open to the Alps recently, participants experienced so much more than ski racing.
The SINA Cup has been staging events across 13 provinces in China since November 2018, all aimed at...