China: Winter Sport and Tourism – Studies & Interview

中国:冬季运动和冬季旅游大国 — 事实还是假象? 深度解读冬季运动热背后的真相

雪好冬运发布首份行业综合报告，深入分析中国冬季运动和旅游业的发展现状及未来趋势，绘中国政府在冰雪产业中扮演的 真实角色。本报告关注消费者行为的变化，深度剖析中国及全球冬季运动行业，探寻行业未来发展的决定性因素。雪好冬运报告基于 18 个月的调研及多轮专家访谈，呈现冰雪产业的发展重点及主要趋势，意在打破迷思，澄清误解。

Interview SnowHowChina (PDF – english)
China lernt Skifahren (PDF – german)

https://www.simagazin.com/si-magazin/skimarkt-china-fakten-vorurteile/
http://www.chinahirn.de/2021/02/23/chinahirnfragt-hermann-winkler-snowhow-china/
https://www.leadersnet.at/news/53802,oesterreichisches-start-up-gewinnt-mit-indoor-ski-training.html
https://www.derstandard.de/story/2000091553187/wie-oesterreicher-die-skipiste-in-chinas-kaufhaeuser-brachten

Author

Hermann Winkler, a former Senior Vice President of a renowned international luxury company, is a profound expert of chinese consumer behaviors and trends. He believe "experience is the new luxury and ski is the new golf"!

INCLUDING 52 EXPERT INTERVIEWS, AMONG OTHERS

Sahra Lewis, International Ski Federation (FIS) / Ye Kai, Snow51 – Ski- and Lifestyle Hub, China, Li Yanqiu, Doppelmayr Railways, China / Ding Changfeng, Vanke Group, V-Ski / John Yang, Descente, China Wu Bin, Beijing Carving Group / Laurent Vanat, Laurent Vanat Consulting, Switzerland Benno J. Nager, Genting Secret Garden, China