Superpower – Fact or Fiction? An In-depth Analysis of the Real Picture
SnowHow China presents the first comprehensive, in-depth analysis of China’s winter sports and winter tourism development, and paints a realistic picture of the Middle Kingdom’s role in the “White Industry”, both now, and in the future. This analysis looks at changing consumer behavior and singles out the underlying, but decisive motivations that shape the future of China’s – and thus global winter sports. Based on 18 months of research, and including several expert interviews, SnowHow China’s report analyses key developments, and highlights the main trends, while dismantling the beliefs that belong to the realm of myth and fiction.