Superpower – Fact or Fiction? An In-depth Analysis of the Real Picture
SnowHow China presents the first comprehensive, in-depth analysis of China’s winter sports and winter tourism development, and paints a realistic picture of the Middle Kingdom’s role in the “White Industry”, both now, and in the future. This analysis looks at changing consumer behavior and singles out the underlying, but decisive motivations that shape the future of China’s – and thus global winter sports. Based on 18 months of research, and including several expert interviews, SnowHow China’s report analyses key developments, and highlights the main trends, while dismantling the beliefs that belong to the realm of myth and fiction.
Sina Cup Thrills China’s Winter Sports Enthusiasts in the Alps
When Sina Sports, China’s premier online sport provider in china and its Alpine partner SnowHow China took its Sina Cup Alpine Ski Open to the Alps recently, participants experienced so much more than ski racing.
The SINA Cup has been staging events across 13 provinces in China since November 2018, all aimed at both attracting more people to snow and ice sports, and improving the general physical fitness of the Chinese population.
The SINA Cup signaled the creation of a cultural bridge between the Alps, as the cradle of winter sports, and China, as a major upcoming winter sports nation.
Participants were supported by the main SINA CUP sponsors including representatives from the spectacular glacier ski area of Sölden; from Innsbruck, the beautiful Tyrolean capital, from Atomic and Schöffel.
Chinese sports and lifestyle journalists as well as well-known bloggers feature the Austrian Alps
With China, host to the 2022 Winter Olympics, poised to become a winter sports powerhouse, and a newfound enthusiasm in the country for the alpine lifestyle, Chinese sports and lifestyle journalists and bloggers were recently invited to sample sporting and leisure highlights in some of Europe’s leading ski resorts.
Chinese Media share a Spectacular European Alpine Experience
Chinese sports and lifestyle journalists and bloggers were invited to sample sporting and leisure highlights in some of Europe’s leading ski resorts. Journalists flew into the heart of the Austrian Alps to sample the best of winter sport and après ski lifestyle for themselves.