Chinese Media Experience 2019

Alpine Europe’s Finest

SnowHow China, and its European partners, recently invited a select group of media representatives and Chinese influencers to experience the very best of what Alpine Europe has to offer: Kitzbühel with the famous Hahnenkamm, the expansive ski area of Sölden, the Arlberg as the cradle of wintersports as well as the Tyrolean Zugspitz Arena. 

The group arrived in the heart of the Alps for five days of alpine fun, winter sport as well as visiting cultural highlights like the Skyspace in Lech done by James Turell and the 007 Elements museum at the peak of the Gaislachkogel in Sölden. They also had the opportunity to have some expert tuition on the slopes, and to enjoy skiing and other winter sporting activities, while at the same time sampling genuine alpine hospitality, and both traditional and haute cuisine. In the  Tiroler Zugspitz Arena they had the chance to got up to Germany’s rooftop, accessible by a cable car, which can ascend 1,725 meters in just 10 minutes. 

The trip was hosted by the several destinations and supported with best ski gear from Atomic, the Italian ski fashion brand Vist and Doppelmayr.

The coverage out of this trip was fantastic:

More then 1.000 images and 250 Online articles have been posted. More than 50 Million Clicks/Views have been generated in China. All media trip participants became finally “ski lovers” and will be our future ambassadors for skiing in the Alps!