One-year to Beijing – assessing winter sports ahaed of the 2022 Olympics

With the 2022 Beijing Winter Olympics now just one year away, three winter sport industry experts looked ahead to the event and also examined some of the challenges and problems currently facing winter sports. Currently, there are multiple opportunities and threats to consider, from the problems posed by the global pandemic to an upsurge in Chinese interest in the winter sports sector. The speakers provided insights from their work in winter sports and responded to questions from the webinar’s guests.

Hosted by Professor Simon Chadwick with:
• Bruno Cercley –President & CEO Groupe Rossignol
• Sarah Lewis – OBE, former Secretary General of the International Ski Federation and former winter Olympian
• Hermann Winkler – Founder of SnowHowChina and Co-Founder Snow51, former SVP Swarovski Asia

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